Management (CIO, CTO, VP, IT Director)

149

Cloud & Hybrid

88

Commercial (sales, pre-sales)

40

AI & Copilot

40

Dev / DevOps

30

Security

29

Modern Workplace

25

Data

21

149

senior decision-makers: CIOs, CTOs, CISOs, IT Directors

300

Microsoft customers + partners (171 customers · 129 partners)

Government

Banking & Finance

Energy & Oil

Telecom

Technology

Consulting

Retail

Media

Manufacturing

Healthcare

FinTech

Education

Dubai: the modern edge

A global hub for AI, cloud and fintech, home to regional headquarters, hyperscaler regions and the UAE’s national AI strategy in action. Attendees and sponsors reach the event in under an hour.

Sharjah: culture, knowledge, authenticity

UNESCO’s Arab Capital of Culture and a centre of learning, with University City and research parks. Experts Live Emirates is rooted here, at SPARK.

SPARK headquarters

Atrium

Campus

2 full days · 24–25 November 2026, 09:00–18:00

The building · SPARK headquarters: 550,000 sq ft, set in 4.5 hectares of landscaped campus

Access · via Al Dhaid Road; taxi and ride-hailing from Dubai; University City shuttles

Stay · Vida Aljada, Nest Hotel Aljada, Centro Sharjah near the airport

On site · expo floor, keynote hall, breakout and workshop rooms

Keynote hall

Keynotes, panels and the opening and closing sessions.

Expo floor

Partner stands on the visitor route, with live demos.

Startup zone

Pods for UAE startups and community projects.

Workshop rooms

Hands-on labs, training and partner breakouts.

VIP Majlis

A hosted lounge for VIPs, partners and government guests.

Podcast & media corner

Interviews, reels and podcasts recorded on site.

Dr. Jassim Al Awadhi

Executive Director, Enterprise Platforms

Emirates NBD

Dr Hamad Alnuaimi

ICT Advisor, Abu Dhabi Police GHQ

Co-Founder, Digital Barza

Dr. Abrar Abdulnabi

Director of AI

AI leadership

Dr. Bishoy Sawiris

Chief Data Officer

GB Corp

Gopikrishnan Janakaraja

Chief Transformation Officer

Transformation

Adel Abdulla Miran

AI & Innovation Leader

Dubai Holding Real Estate

Ahmed Nabil Mahmoud

Head of InfoSec Engineering

MVP & Regional Director

Seyfallah Tagrerout

Cloud Security Architect

MVP & Regional Director

Lama Malaeb

Founder, AI Growth Hub

Bilingual AI coaching

Mohammed Benzakour

AI Transformation Leader

Author, Human-Led AI

Faisal Khan

CISO / Head of InfoSec

Security leadership

Filipa Lobão

Data & AI Cloud Architect

Microsoft

Hatim Nagarwala

Senior Solution Engineer

Microsoft

Mario Arias

3× MVP, Azure AI Foundry

Azure AI Engineer

Mahmoud A. Atallah

Azure Solutions Lead · MVP

Founder, Experts Live Emirates

Their partner-first model

ShareGate grows through its partners, 1,800+ worldwide, with a dedicated EMEA channel team now looking at the Gulf.

Their fit with our audience

Our 2025 room held 171 Microsoft customers and 129 partners and consultants: the IT teams and MSPs who run Microsoft 365.

Their edge

Trusted by 100,000+ IT pros, ShareGate migrates and governs Microsoft 365: tenant moves, permissions, oversharing and Copilot readiness.

CIO

CTO

CISO

MSP

A curated C-level list, shared before the event

Pre-booked one-to-one meetings on site

Partner title

Official Modern Workplace Partner

Exclusive in Microsoft 365 migration and governance

Private meeting room

A private ShareGate room for both days, for one-to-one meetings with Microsoft partners, MSPs and enterprise IT leaders

Booth on the main floor

On the SPARK expo floor visitor route, branded ShareGate, with live Microsoft 365 migration and governance demos

Keynote & live demo

A ShareGate keynote on getting Microsoft 365 ready for Copilot: clean content, the right permissions and less oversharing, with a live demo

Ready for Copilot

A keynote on preparing Microsoft 365 for Copilot: clean content, the right permissions and less oversharing.

Live migration demo

A tenant-to-tenant or Google Workspace move into Microsoft 365, shown live from start to finish.

Modern Workplace track

On request: ShareGate as Modern Workplace track partner, with the opening talk, a panel and a workshop.

Partner & MSP roundtable

A closed roundtable hosted by ShareGate for UAE Microsoft partners and MSPs on migration and governance services.

Partner enablement

A session for partners on building repeatable Microsoft 365 assessment, migration and Copilot-readiness services.

New partners on stage

A main-stage moment for ShareGate to welcome its new partners in the UAE.

Hands-on labs

A ShareGate workshop room for both days, with labs on migration, Teams governance and permission clean-up.

Copilot readiness clinic

IT teams bring their Microsoft 365 questions; ShareGate experts review oversharing and AI exposure risks with them.

Community meetup

A ShareGate-hosted meetup for the UAE Microsoft 365 community, with MVPs and local user groups.

Exclusive slot right after the opening keynote

Fixed sponsor session time in the official agenda

Private leadership panel for top-tier partners

Track partner of one of the 5 tracks: branding, opening talk, panel, workshop

Logo in the opening and closing keynotes and on sponsor slides

LED ribbon, branded room, media wall and photo booth

Logo on printed badges and lanyards, roll-up banners

Logo and link on the website, sponsors page, agenda and all emails

Sponsorship announcement in Arabic and English, tagging the partner

Dedicated spotlight post and session promotion

Live stories, reels and keynote clips the same day

Thank-you recap post and highlight video

Competition sponsor, with prizes on stage

Raffle box to collect attendee contacts

Exclusive offer or discount code for attendees

Student offers for University City

Hiring from students and graduates

A student challenge judged by the partner

Winners announced at the gala dinner

Badge-scan leads and a post-event report: reach, leads, engagement

AttendeeVIPVVIPMediaOrganizerPartner

Partner guests join as VIP or VVIP

VIP Majlis access for partner executives

No ticket prices: access by category

Gala dinner

A table for ShareGate's C-level guests at the Day 2 gala dinner

Award on stage

The “Modern Workplace Innovation Award,” presented by ShareGate on stage

Main-stage moment

ShareGate presents the award live on the main stage in front of 550+ attendees

PR & media coverage

A joint press release, plus coverage before, during and after the event

Interview, reels & podcast

An interview with ShareGate's leadership, reels and one podcast episode, all handed over to ShareGate

VIP Majlis access

ShareGate executives join the VIP Majlis to meet government and C-level guests

Partner title · Official Modern Workplace Partner, exclusive in Microsoft 365 migration and governance

Stage · Copilot-ready Microsoft 365 keynote with a live demo; on request: Modern Workplace track partner

Meeting room & booth · A private room with pre-booked 1:1s and an expo floor booth with live demos

Partners & MSPs · Partner and MSP roundtable, partner enablement session, new partners welcomed on stage

Skills & community · Hands-on labs, Copilot readiness clinic, Microsoft 365 community meetup

Branding · Keynote and sponsor slides, LED ribbon, media wall, badges, website, agenda and emails

Social & PR · Joint press release, announcement, spotlight post, live reels, recap and highlight video

Media & content · An interview, reels and a podcast episode, all handed over to ShareGate

Gala & award · A gala table and the “Modern Workplace Innovation Award” with a Kufic plaque

Leads & VIP · Badge-scan leads, post-event report, VIP Majlis access