Management (CIO, CTO, VP, IT Director)

149

Cloud & Hybrid

88

Commercial (sales, pre-sales)

40

AI & Copilot

40

Dev / DevOps

30

Security

29

Modern Workplace

25

Data

21

149

senior decision-makers: CIOs, CTOs, CISOs, IT Directors

300

Microsoft customers + partners (171 customers · 129 partners)

Government

Banking & Finance

Energy & Oil

Telecom

Technology

Consulting

Retail

Media

Manufacturing

Healthcare

FinTech

Education

Dubai: the modern edge

A global hub for AI, cloud and fintech, home to regional headquarters, hyperscaler regions and the UAE’s national AI strategy in action. Attendees and sponsors reach the event in under an hour.

Sharjah: culture, knowledge, authenticity

UNESCO’s Arab Capital of Culture and a centre of learning, with University City and research parks. Experts Live Emirates is rooted here, at SPARK.

SPARK headquarters

Atrium

Campus

2 full days · 24–25 November 2026, 09:00–18:00

The building · SPARK headquarters: 550,000 sq ft, set in 4.5 hectares of landscaped campus

Access · via Al Dhaid Road; taxi and ride-hailing from Dubai; University City shuttles

Stay · Vida Aljada, Nest Hotel Aljada, Centro Sharjah near the airport

On site · expo floor, keynote hall, breakout and workshop rooms

Keynote hall

Keynotes, panels and the opening and closing sessions.

Expo floor

Partner stands on the visitor route, with live demos.

Startup zone

Pods for UAE startups and community projects.

Workshop rooms

Hands-on labs, training and partner breakouts.

VIP Majlis

A hosted lounge for VIPs, partners and government guests.

Podcast & media corner

Interviews, reels and podcasts recorded on site.

Dr. Jassim Al Awadhi

Executive Director, Enterprise Platforms

Emirates NBD

Dr Hamad Alnuaimi

ICT Advisor, Abu Dhabi Police GHQ

Co-Founder, Digital Barza

Dr. Abrar Abdulnabi

Director of AI

AI leadership

Dr. Bishoy Sawiris

Chief Data Officer

GB Corp

Gopikrishnan Janakaraja

Chief Transformation Officer

Transformation

Adel Abdulla Miran

AI & Innovation Leader

Dubai Holding Real Estate

Ahmed Nabil Mahmoud

Head of InfoSec Engineering

MVP & Regional Director

Seyfallah Tagrerout

Cloud Security Architect

MVP & Regional Director

Lama Malaeb

Founder, AI Growth Hub

Bilingual AI coaching

Mohammed Benzakour

AI Transformation Leader

Author, Human-Led AI

Faisal Khan

CISO / Head of InfoSec

Security leadership

Filipa Lobão

Data & AI Cloud Architect

Microsoft

Hatim Nagarwala

Senior Solution Engineer

Microsoft

Mario Arias

3× MVP, Azure AI Foundry

Azure AI Engineer

Mahmoud A. Atallah

Azure Solutions Lead · MVP

Founder, Experts Live Emirates

Their commitment to the UAE

Ingram Micro has served the Gulf from Dubai for years, through Aptec in Dubai Internet City, and has been a Microsoft cloud (CSP) distributor for the region since 2015.

Their fit with our audience

Our 2025 room held 129 Microsoft partners and 149 senior decision-makers: the resellers, MSPs and IT buyers Ingram Micro serves every day.

Their edge

One of the world’s largest technology distributors, with the Xvantage digital platform and a cloud marketplace for hardware, software, cloud and services.

CIO

CTO

MSP

ISV

A curated C-level list, shared before the event

Pre-booked one-to-one meetings on site

Partner title

Official Cloud Marketplace Partner

Exclusive in IT distribution and cloud marketplace

Private meeting room

A private Ingram Micro room for both days, for one-to-one meetings with partner CEOs, MSPs and enterprise IT buyers

Booth on the main floor

On the SPARK expo floor visitor route, branded Ingram Micro, with live cloud marketplace and Xvantage demos

Keynote & panel

An Ingram Micro keynote on buying and running AI and cloud from one platform, plus a panel with UAE Microsoft partners

From distribution to AI platform

A keynote on how partners buy, bundle and manage AI, cloud and devices in one place with Xvantage.

Cloud marketplace live demo

Live demos of the Ingram Micro cloud marketplace: Microsoft subscriptions, Copilot and security bundles.

Copilot & AI for partners

A session on packaging Copilot and Azure AI offers that UAE partners can sell to their customers.

Partner & MSP roundtable

A closed roundtable hosted by Ingram Micro for UAE partner CEOs and MSPs on AI and cloud growth.

Vendor showcase

An Ingram Micro zone on the expo floor where its vendors meet the partners and IT buyers in the room.

Partner agreements on stage

A main-stage moment for Ingram Micro to sign new partner and vendor agreements in the UAE.

Hands-on workshop room

An Ingram Micro room for both days with hands-on labs on cloud, security and AI offers.

Partner AI challenge

A challenge for partner teams to build an AI offer on the marketplace, winners announced on stage.

Talent from University City

Ingram Micro meets students and graduates from Sharjah’s University City for internships and jobs.

Exclusive slot right after the opening keynote

Fixed sponsor session time in the official agenda

Private leadership panel for top-tier partners

Track partner of one of the 5 tracks: branding, opening talk, panel, workshop

Logo in the opening and closing keynotes and on sponsor slides

LED ribbon, branded room, media wall and photo booth

Logo on printed badges and lanyards, roll-up banners

Logo and link on the website, sponsors page, agenda and all emails

Sponsorship announcement in Arabic and English, tagging the partner

Dedicated spotlight post and session promotion

Live stories, reels and keynote clips the same day

Thank-you recap post and highlight video

Competition sponsor, with prizes on stage

Raffle box to collect attendee contacts

Exclusive offer or discount code for attendees

Student offers for University City

Hiring from students and graduates

A student challenge judged by the partner

Winners announced at the gala dinner

Badge-scan leads and a post-event report: reach, leads, engagement

AttendeeVIPVVIPMediaOrganizerPartner

Partner guests join as VIP or VVIP

VIP Majlis access for partner executives

No ticket prices: access by category

Gala dinner

A table for Ingram Micro's C-level guests at the Day 2 gala dinner

Award on stage

The “Channel AI Innovation Award,” presented by Ingram Micro on stage

Main-stage moment

Ingram Micro presents the award live on the main stage in front of 550+ attendees

PR & media coverage

A joint press release, plus coverage before, during and after the event

Interview, reels & podcast

An interview with Ingram Micro's leadership, reels and one podcast episode, all handed over to Ingram Micro

VIP Majlis access

Ingram Micro executives join the VIP Majlis to meet government and C-level guests

Partner title · Official Cloud Marketplace Partner, exclusive in IT distribution and cloud marketplace

Stage · AI and cloud marketplace keynote, panel with UAE Microsoft partners; on request: slot after the opening keynote

Meeting room & booth · A private room with pre-booked C-level 1:1s and an expo floor booth with live demos

Marketplace showcase · Cloud marketplace and Xvantage demos, Copilot and AI offers for partners

Partners & vendors · Partner and MSP roundtable, vendor showcase, agreements signed on stage

Branding · Keynote and sponsor slides, LED ribbon, media wall, badges, website, agenda and emails

Social & PR · Joint press release, announcement, spotlight post, live reels, recap and highlight video

Skills & talent · Workshop room, partner AI challenge, University City talent

Gala & award · A gala table and the “Channel AI Innovation Award” with a Kufic plaque

Leads & VIP · Badge-scan leads, post-event report, VIP Majlis access